Recently I got a sweet assignment from Black Dress Magazine to photograph Atlanta chocolate store Xoxolatl at Krog Street Market for the Spring issue. I love some chocolate, well really anything sweet, so this assignment was right up my ally. I met up with Matt Weyandt and Eline Read, a husband and wife team and Xoxolatl chocolate owners, early in the morning. I wasn’t exactly sure what to expect but assumed a lot of chocolate would be involved. After introductions, they took me on a tour of the chocolate factory where they make everything from scratch and sell the chocolate right there. We started at the very beginning getting the beans straight from the bags to roast them. From there they went into hand sorting the beans before being crushed. Three days of stone grinding turns the beans into a liquid which is then slowly heated, before being dispensed into trays.
Although all this sounds pretty simple, there is a ton of science and some art, that goes into it. I was honestly blown away at how complicated of a process it really is and how many variables can quickly change the outcome for different textures and types of chocolate. Of course, you could totally ruin it too. It’s much like the fine differences in coffee, wine, or even craft beer. Aside from the amazing chocolate, the story of their family, how they got started in the chocolate business, and even how it’s all ran today, is extremely interesting and rad. I got to taste a lot of chocolate as well and it’s amazing. I would highly recommend making the trip down to pick some up. They also do tours weekly and that’s totally worth it too!
Here are a few of my favorite photos from the Atlanta chocolate store Xoxolatl at Krog Street Market assignment.
My name is Matt Druin and I’m an Atlanta portrait photographer.
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